Branding Concept for a Bakery

As one of the projects for my senior year portfolio, I rebranded a local bakery shop. The new identity was created to reflect the hand made quality in details. A set of logos and patterns illustrates that every pastry made in that shop is unique.

Branding Concept for a Bakery
As one of the projects for my senior year portfolio, I rebranded a local bakery shop. The new identity was created to reflect the hand made quality in details. A set of logos and patterns illustrates that every pastry made in that shop is unique.
This was a student project for School of Visual Arts

Victims of Social Inequality

This is a series of book covers.

Confessions of a Mask, God of Small Things and Family, are three books that deal with the same subject matter - social inequality.

CONFESSIONS OF A MASK
The story of a young, Japanese, boy's journey to self-discovery as a gay man. The different shapes and parts of the face that are on the cover represent the different attempts he made and personalities he tried to seem normal and fit into the Japanese conservative society.

GOD OF SMALL THINGS
The story of twin siblings' good and simple life among the inequality of Indian cast system. The reflection represents the twins, and the tension of the forms on the cover represents the struggle of the people for equality.

FAMILY
An aristocratic family in China that is against social equality, discovers inequality in their own family, among themselves. The result is shattered lives and dreams of the family who thought they have all the rights.
Vice iPhone App

With so much temptation to spend and trying to balance work and play, budgeting can become very tricky and frustrating, especially for students who just left their parents’ home and are trying to make it on their own.

Finding myself in that position at one point, I spent hours searching the iTunes store for an app to help me do just that. Disappointed with the results, I set out to create my own app that would help me create goals and achieve them, at the same time, have fun tracking my expenses, saving, and goals. This app helps you see a bigger picture and forces you to look at your money in a different way.

Graphic Design, Interaction Design, User Interface Design

2012